Has Barnes & Noble Made a Successful Turnaround in the Digital Age?

Case Code: HROB258
Case Length: 20 Pages
Period: 1995-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.500
Organization: Barnes & Noble Booksellers, Inc.
Industry: Retailing
Countries: United States
Themes: Turnaround Strategy, Leadership and Change Management, Business Environment,Digital Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

The B&N Story

The history of B&N dated back to 1873 when Charles M. Barnes (Barnes) started a book printing business in his home at Wheaton, Illinois, US. In 1917, Barnes’s son, William Barnes, who had been part of the business, moved to New York and collaborated with G. Clifford Noble to set up the Barnes & Noble (B&N) bookstore in that city. Over the next few decades, the bookstore gained a worldwide reputation for providing a broad selection of general trade books, academic titles and textbooks, and medical books..

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